Ideal Client Profile is just a corporate buzzword for something we’ve always done: knowing who your target audience is. And just as importantly… who it isn't. When you try to speak to everyone—whether through your business marketing

I had a really interesting moment recently. I met someone who decided we wouldn’t be a good match because we’re both neurodiverse and apparently that means we’d “row too much.” Which honestly made me laugh, because I

I Was Gaslit by ChatGPT Yes, you read that right. While watching the finale of Stranger Things, I questioned the characters graduating and asked ChatGPT for a timeline. I was told, categorically and repeatedly, that I was

The marketing world has been a chaotic swarm for too long. A constant chase. A frantic buzz. But as we move through 2026, I see a profound shift - a quiet revolution where quality, context, and genuine