Massive audience: TikTok has exploded in popularity in recent years, with over 1 billion active users worldwide. This massive audience presents a huge opportunity for businesses to reach new customers and build brand awareness. And in the UK, it is currently the #1 most download app.

Engaging and shareable content: TikTok is known for its short-form, entertaining content, which makes it easy for businesses to create engaging videos that capture the attention of their audience. And with features like duets and challenges, users can easily share and engage with your content, helping it reach even more people.

Advertising options: TikTok offers a variety of advertising options for businesses, including in-feed ads, brand takeovers, and sponsored hashtags. These ads are designed to blend seamlessly into the user experience, making them less intrusive and more effective at driving conversions.

Overall, TikTok is quickly emerging as a credible business platform, thanks to its massive audience, engaging content, and advertising options. By leveraging this platform, businesses can reach new customers, build brand awareness, and drive real results.