‘Penguins don’t fly’, he informed me, ‘and they definitely don’t live in Whitby.’
I’d never considered whether a penguin could fly before and Whitby is pretty far up North.
So I looked it up, and it’s true, penguins can’t fly in the air, but they do fly through water, using their wings to glide effortlessly and cover up to a thousand kilometres at a time with a speed of up to 80 kilometres an hour; now that’s simply amazing.
So the next time someone suggests that a penguin can’t fly, I’ll inform them politely that they can, just not in the way that most birds fly - that’s what makes them so special - their wings achieve the impossible.
Don’t be like every other business and conform to what is expected of you. Be extraordinary, unique and truly amazing.
Let’s get creative together and work out how you can use your wings, because the most obvious solutions aren’t always the best - Arctic Bee is a company like no other and if I say penguins can fly, so can you!