As an Arctic Bee franchisee, your ability to communicate our services clearly and confidently is one of the most important skills you will develop. This course is designed to equip you with the tools, language and proven strategies to pitch Arctic Bee effectively in any situation — whether you're speaking to a small business owner, a charity, a tradesperson, or a larger organisation exploring long-term support.

You will learn how to adapt your message, present value with clarity, and guide prospects towards becoming happy, long-term clients. The training focuses on three key pitching scenarios you will encounter regularly:

1. Investment Pitches

When discussing partnerships, monthly retainers, or long-term marketing contracts, you’ll learn how to position Arctic Bee’s services as an investment — not a cost — and explain ROI in simple, compelling terms.

2. Business Pitches

From networking events to discovery calls, sales meetings and presentations, you will develop a confident, consistent way of explaining who we are, what we do, and why Arctic Bee is the right choice for their business.

3. Written Proposals

You will learn how to create high-quality written proposals — including quotations, statements of work, website proposals, SEO strategies and branding decks — that clearly outline outcomes, deliverables and pricing while maintaining our brand standards.