our latest projects
Case Studies
Below are a selection of case studies to showcase our latest projects. Note, we do not work with competing businesses so the portfolio is varied. However, we may have a case study similar in industry to you or beyond your catchment area, so please ask when you enquire about our services.
Transforming a Farming Consultancy into a Leading Industry Voice
Client: Confidential – Farming Consultancy
Duration: Ongoing (2+ years)
Services Provided: Branding, Web Design, SEO, Social Media, Digital PR, Events, Reporting
The Challenge
When the client approached Arctic Bee, they were a well-established name in their local area but lacked the online presence and professional branding required to scale. They needed to modernise their look and elevate their reputation to attract a national audience within the agriculture and land management sector.
Our Approach
Branding & Website Redesign
We started with a full rebrand, creating a modern, corporate feel while maintaining their agricultural roots. The new website was built with conversion in mind, fully optimised for SEO and mobile-friendly.
2. Trade Show Activation
Arctic Bee created the graphics and messaging for the client’s stand at the Farm Business Innovation Show. The stand was highly praised for its standout visual identity and clear messaging, increasing footfall and conversations.
3. Diversification Report
We developed a professionally designed diversification strategy report, helping to position our client as thought leaders. It was distributed via a national press release and gained excellent visibility.
4. Social Media & SEO
We built their social channels from scratch and implemented a content plan tailored for their audience. Alongside this, our SEO strategy has consistently delivered top-of-page, page one rankings for key farming consultancy terms.
The Results
Business Growth
50% increase in staff due to increased demand
Enquiries at an all-time high
Featured in a prominent farming publication
Online Visibility
215% growth in social media followers
17–20% month-on-month increase in page views & sessions
Tripled average session duration (now 250% above industry standard)
Top of page one on Google for key terms
Key Metrics Visualised
1. Social Media Follower Growth
Followers increased by 215% since project inception:
2. Website Performance
Month-on-month increase in traffic, averaging 17–20% growth:
3. User Engagement
Session duration now 2.5x the industry standard, indicating higher-quality traffic:
Scaling an Aluminium Fabrication Specialist to Market Leader
Client: Confidential – Aluminium Fabrication Company
Duration: 3 years (Ongoing)
Services Provided: Website UX, SEO, Blogging, Digital Ads, Social Media, Branding
The Challenge
When the client approached us, they were a well-established engineering-led business but lacked digital visibility and customer engagement. Their website was underperforming, with low enquiries and confusing navigation. They had ambition to scale and become a go-to supplier in their niche, but their digital presence didn’t reflect that.
Our Approach
1. UX & Website Redesign
Using heatmapping tools, we analysed user behaviour on the old site and identified confusion within the navigation. We rebuilt the site with a streamlined user journey, clear CTAs, and strong technical content to reflect the company’s expertise.
2. Content Marketing & SEO
We developed a keyword strategy focused on their key product line and began regular blogging to position them as thought leaders in the aluminium fabrication sector. Optimisation across metadata, alt tags and structured content helped build organic authority.
3. Paid Media & Social Campaigns
Arctic Bee rolled out Google Ads and Meta campaigns, carefully targeting audiences and locations. Campaigns were performance-led, with ongoing A/B testing to improve cost-efficiency.
4. Product Development & Market Positioning
Through marketing analysis and enquiry data, the company identified demand for a new product line. Arctic Bee helped position and launch this, contributing to their growing reputation as the leading provider in the North of England.
The Results
Business Transformation
Turnover growth: Increased by over £1 million in 3 years
New product line launched and dominating the Northern UK market
Top 10 Google ranking nationally for primary product keyword
Recently celebrated 10 years in business
Online & Digital Performance
700% increase in page views
300% increase in organic enquiries through the website
Organic search now makes up over 50% of traffic (up from 7%)
Google & Meta Ads delivering qualified leads at just £3.14 per lead
Social Media Growth
LinkedIn followers up 400%
Instagram followers up 150%
Facebook followers up 135%
Key Metrics Visualised
Social Media Follower Growth
LinkedIn saw the largest growth, helping establish credibility in the B2B market:
Website Traffic Sources
A significant increase in organic traffic demonstrates the impact of SEO strategy:
Cost Per Lead from Paid Ads
Efficient ad spend generating high-quality leads at £3.14 each:
Turnover Growth
Over £1 million in additional turnover in just three years:
Page Views Growth
Dramatic rise following UX improvements and content strategy:
Website Enquiries from Organic Search
A 300% increase in inbound leads via SEO:
Helping itsfinished.com Heal Hearts and Go Viral
Client: itsfinished.com – A support platform for heartbreak recovery
Duration: 12 months
Services Provided: Website Redesign, TikTok Consultancy, Branding, Content Strategy
The Challenge
itsfinished.com began as a supportive space for people going through breakups, but its digital presence didn’t reflect the emotional impact or viral potential of the brand. With an outdated website and minimal social media traction, the platform lacked the visual identity and strategy needed to reach a wider audience—particularly on TikTok, where breakup support is a growing genre.
Our Approach
1. Website Rebuild
We completely redesigned the website to reflect the brand’s modern, relatable tone. The new platform is optimised for SEO, mobile-first, and includes powerful user journeys for content discovery, newsletter sign-ups, and downloads. The new look balances aesthetic appeal with a practical and comforting tone, ideal for users in emotional distress.
2. TikTok Growth Strategy
Arctic Bee developed a content consultancy plan tailored for TikTok’s algorithm. We advised on:
Tone of voice and storytelling
Trending audio and visual styles
Posting schedules and hashtag use
Brand-safe but viral-friendly themes
We also implemented performance tracking to help guide content evolution and maximise growth.
The Results
TikTok Growth in Just 1 Year
4.2 million views
173,000 likes
34,000 comments
19,000 shares
7,500+ new followers
This phenomenal growth helped itsfinished.com reach thousands of people in need of support, building a passionate, engaged community in the heartbreak space.
Key Metrics Visualised
Bringing a Leading Furniture & Flooring Trade Magazine into the Digital Era
Client: Confidential – Furniture & Flooring Trade Magazine
Duration: 6+ months
Services Provided: Website Migration & Rebuild, LinkedIn Strategy, Personal Branding Consultancy, Content Support
The Challenge
The magazine’s online presence was built on Joomla 3—slow, outdated, and increasingly difficult to maintain. Meanwhile, the editorial and commercial teams recognised the growing importance of LinkedIn but lacked the confidence and clarity to develop their professional presence or reach new audiences.
Our Approach
1. Website Rebuild
We migrated the entire website from Joomla to a modern, high-performance WordPress platform. The new site is mobile responsive, SEO-friendly, and built to support a regular publishing schedule with improved layout and reader experience. Editorial teams now have a clear, structured workflow to update the site independently.
2. LinkedIn Strategy and Training
Arctic Bee supported the team with a dedicated LinkedIn growth strategy. We ran weekly one-to-one and small group sessions via Teams, working directly with staff to:
Optimise individual LinkedIn profiles
Create content plans for personal and brand pages
Guide outreach to ideal B2B clients
Build confidence in thought leadership posting
This personal-touch consultancy approach has been instrumental in helping a camera-shy team find their voice online.
3. Video Interviews with Industry Leaders
Taking things a step further, our own team member Tracey began conducting and recording video interviews with key figures in the flooring and interiors sector on the magazine’s behalf. This helped elevate the magazine’s authority and provided valuable content to share across channels—demonstrating Arctic Bee’s ethos: our team is your team.
The Results
TikTok Growth in Just 1 Year
Over 300,000 website page impressions
Fully rebuilt, fast, and mobile-optimised WordPress site
25% increase in company page followers on LinkedIn
100%+ organic growth in personal LinkedIn followings for key team members
30% increase in engagement (likes, shares, and comments)
Regular branded content and increased visibility among key trade professionals
New video interview series with industry experts, presented by Arctic Bee
Key Metrics Visualised
Driving Local Growth for a Family-Run Home Improvement Business
Client: Confidential – Home Improvement Services for Homeowners
Duration: 3+ months
Services Provided: Website Rebuild, SEO, Paid Ads, Video Blogging, Reputation Management
The Challenge
Things had gone a little quiet in the home improvement sector. The client—a trusted, family-run business – was feeling the pinch. Their website was outdated and footfall from digital channels had slowed to a crawl.
Our Approach
1. Website Rebuild & SEO
We redesigned the website from the ground up, focusing on fast load times, mobile responsiveness, and keyword optimisation. Within just two months of going live, the client was ranking on page one of Google for “double glazing” and “windows” in their catchment area.
2. Blogging
To help highlight the friendly, family-run nature of the business—something that really resonates with their local audience—we introduced regular blogs. These offered behind-the-scenes insight and customer stories that built trust and personality.
3. Reputation Management
We put systems in place to monitor and respond to Google reviews, helping the client build credibility. This included flagging suspicious negative reviews and crafting thoughtful responses that showed accountability and professionalism.
4. Paid Advertising
We ran a carefully targeted mix of Meta and Google Ads focused on homeowners in the area. The results were outstanding for a modest spend
The Results
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£15,000 ROI from just £800 in paid ads
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35 qualified leads still to be followed up
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Page one rankings for high-intent local search terms
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Enhanced trust through review engagement and management
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Authentic content helping build brand affinity in the local market
Key Metrics Visualised
